- Group BWT /
- Authors /
- Alexandra Kozarik
“Emotion is a part of being human. We want people to feel and reflect when interacting with your product. UX design makes it happen.”
About me
I lead GroupBWT’s Design team, focused on driving Design-Led Growth (DLG). My expertise is transforming complexity into intuitive, high-converting digital products across B2B SaaS, FinTech, and Data-Intensive Enterprise systems.
I treat design as a strategic commercial asset. We deliver complete, outcome-driven digital product design, ensuring every artifact is scalable and accessible (WCAG).
Our Design Services & Expertise
We help businesses create, design, launch, and continuously improve their products, services, brands, and systems.
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Digital Product Design
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Visual Branding & Product Identity
Our team drives the entire design lifecycle, ensuring maximum user value and minimized development risk:
| Market & User Research: | Synthesizing research into core user flows and information architecture (IA). |
| Product Strategy and Roadmapping: | Translating initial ideas into a ready-to-launch Minimum Viable Product (MVP) and securing growth through deliberate design. |
| UX/UI Design for Web and Mobile: | Transforming intricate processes and raw data into clear, actionable interfaces for SaaS systems, data-intensive dashboards, and high-yield landing pages. |
| Design Systems and Component Libraries: | Governing the implementation of robust systems—a critical commercial asset for consistency and scalability. |
| User Testing & Analytics & Optimization: | Continuous improvement and refinement of conversion funnels (CRO) based on validated data. |
We establish a strong, unified brand presence across all touchpoints, reinforcing user trust and market position:
| Brand Strategy: | Delivering a complete brand book and corporate identity package. |
| Logo & Visual Identity: | Creating a distinct visual system aligned with B2B brand strategy. |
| Naming & Verbal Identity: | Defining the voice and language that builds market trust. |
| Digital Expression: | Ensuring full brand integration with your digital product. |
Design Philosophy
I believe effective digital design must achieve three critical results:
| Manage Complexity: | Convert complex operational workflows into simple, understandable user flows. |
| Establish Trust: | Build interfaces that showcase data integrity and support confident decisions. |
| Simplify Onboarding: | Ensure new users achieve value quickly with minimal support requirements. |
Education
SKVOT
Aug 2020 – Nov 2020
Сertificate, Product Design
Zaporizhzhya Classic Private University
Sep 2013 – Aug 2016
Master’s degree, Psychology
Kyiv National University of Technologies and Design (KNUTD)
Sep 2010 – Aug 2012
Master of Arts – MA, Computer-aided interior and furniture design
Institute of Engineering, National University of Zaporizhzhia
2005 – 2010
Master of Arts – MA, Interior and Exterior design
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