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Digital Design Services

Order expert digital design services to grow your B2B product. Over 15 years in the IT industry, GroupBWT has helped 100+ SaaS and Enterprise clients achieve up to a 250% increase in conversion rate. GroupBWT’s engineers build designs that deliver predictable business outcomes.

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100+

software engineers

15+

years industry experience

$1 - 100 bln

working with clients having

Fortune 500

clients served

We are trusted by global market leaders

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What Great B2B Digital Design Actually Changes

Digital design excellence turns complexity into clarity—so adoption happens naturally, errors drop, and expansion doesn’t create friction.

Time‑to‑Value Becomes Predictable

Users reach a meaningful outcome fast—without training calls, internal champions, or “read the docs” moments.

Complexity Feels Contained

Heavy workflows are broken into clear steps with smart defaults, so the product feels manageable even when the business logic is not.

Decisions Get Cleaner

Interfaces highlight what matters now (status, risk, next action) instead of forcing users to interpret raw tables and endless settings.

Trust Is Built in the UI

Consistent patterns, transparent states, and accurate feedback reduce doubt—especially when users handle money, data, or compliance-sensitive actions.

Errors Drop

Well-designed constraints, confirmations, and guardrails prevent costly mistakes before they happen—without adding annoying friction.

Onboarding Doesn’t Depend on Support

Setup flows, progressive guidance, and clear empty states help new users self-serve—so activation scales without proportional headcount.

Scaling Features Doesn’t Create UI Debt

New modules feel like part of the same product because interaction rules stay stable, even as teams and scope grow.

Internal Alignment Gets Easier

Product, engineering, and revenue teams stop debating subjective opinions because user paths and edge cases are visible and testable early.

Our Digital Design Services

GroupBWT builds design foundations that scale with product complexity and keep enterprise users confident in every interaction. Each service aligns design choices with measurable business outcomes and supports a product’s full lifecycle—from early validation to mature system governance.

Strategic Digital Product Design

Clear business objectives drive product design. GroupBWT’s teams translate initial ideas into a ready-to-launch Minimum Viable Product (MVP) using a validated methodology. Focus: achieving Product/Market Fit, minimizing development risk, and securing growth through deliberate design.

UI/UX Design for Web and Mobile

GroupBWT specializes in B2B digital products, from SaaS systems and data-intensive dashboards to high-yield landing pages. The team transforms intricate processes and raw data into clear, actionable interfaces, ensuring users quickly realize value.

Web Design for SaaS

GroupBWT develops interfaces that simplify complex B2B operations. The team uses User Flow and Wireframing methods to build logical, easily understood interactions.

Mobile Application Design

GroupBWT creates mobile apps that deliver a practical experience for both corporate and field users. The UX minimizes frustration and ensures immediate confidence.

Wireframing and Prototyping

Prototyping minimizes risk; it validates business ideas before development starts. GroupBWT creates detailed Wireflows and User Flows, rigorously mapping structure and logic to significantly shorten the development cycle.

Design Systems and Component Libraries

A Design System is a critical commercial asset for any mature product—it is the mechanism for consistency and growth. Our systems ensure uniformity, cut new feature deployment time by up to 40%, and reduce technical debt.

Accessibility and Responsiveness

Designs strictly adhere to WCAG standards, guaranteeing both legal conformance and universal usability. Full responsiveness ensures critical enterprise data is entirely accessible on any device.

Visual Branding & Product Identity

GroupBWT creates a strong B2B brand strategy, providing a complete Brandbook and corporate identity. The team ensures full brand integration with your digital product, reinforcing user trust and market position.

Interaction and Motion Design

Strategic motion design and micro-interactions enhance users’ perception of complex B2B systems. This makes data processing clear and increases user activity.

Together, these services turn design into a measurable growth lever—improving adoption now while keeping your product scalable, compliant, and consistent as complexity increases.

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Let’s Design Your Next Digital Product

GroupBWT delivers reliable digital design services that prioritize your profit, manage technical risk, and guarantee development readiness.

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Benefits of B2B Digital Design for Different Industries

GroupBWT possesses deep, specialized experience across highly regulated, data-intensive, and consumer-facing markets. Design acts as a strategic asset that minimizes risk, guarantees conformance, and delivers predictable business outcomes.
Fintech

Fintech

GroupBWT engineers secure financial flows, ensuring full compliance with GDPR and KYC/AML requirements. The design goal is absolute user confidence in transacting and managing assets faster. Focus: trust, speed, and conformance.

Healthcare

Healthcare

GroupBWT develops EHR systems and medical apps, guaranteeing HIPAA-compliant data access. The team refines complex provider workflows, saving clinics dozens of hours of administration weekly. Focus: security, efficiency, and strict regulatory adherence.

Enterprise SaaS

Enterprise SaaS

GroupBWT implements a strong Design System and a modular architecture that supports multi-level user roles and large datasets. The team transforms raw data into clear, actionable insights. Focus: stability, governance, and business intelligence.

Logistics & Transportation

Logistics & Transportation

GroupBWT creates operational systems centered on real-time asset tracking and simplified fleet management. Designs shorten decision cycles and reduce operational costs by minimizing operator errors. Focus: optimization, tracking, and velocity.

B2B Marketplaces

B2B Marketplaces

The team refines core drivers like catalog management and lead generation. GroupBWT builds applications leveraging verified contacts and advanced filtering to improve buyer and vendor efficiency significantly. Focus: conversion, functionality, and trust verification.

Real Estate

Real Estate

GroupBWT engineers intelligent property discovery and investment systems. The team integrates advanced filtering and search to deliver a clear, high-quality user experience for agents and investors. Focus: intelligence, clarity, and investment data.

Food & Restaurant Tech

Food & Restaurant Tech

GroupBWT designs clear digital applications for the food industry, including dashboards for online ordering and delivery management. The team simplifies multi-step operational workflows. Focus: simplicity, workflow quality, and speed.

Beauty & Personal Care

Beauty & Personal Care

GroupBWT specializes in creating engaging digital experiences, including simple online booking systems and high-yield e-commerce flows. The team integrates loyalty programs to increase sales and retention. Focus: activity, conversion, and simple booking.

Travel Industry

Travel Industry

GroupBWT builds user-focused applications, including booking systems, itinerary planners, and travel apps. Designs maximize conversion rates and improve user retention through clear flows. Focus: smooth experience, conversion, and retention.

Why Choose GroupBWT as Your Digital Design Partner

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Industry Expertise

GroupBWT brings 16+ years of cross-industry experience operating in critical, data-intensive sectors. This deep operational knowledge converts design from a service into a direct competitive advantage for your product.

End-to-End Design Support

Our experts provide a complete service cycle: from initial Business-Driven Discovery to final Developer Handover. This full support guarantees consistency and ensures the integrity of the final product.

Proven Results and Client Retention

A record of achieving up to 250% CRO increases and sustained performance confirms GroupBWT’s stability and effectiveness. The team engineers user experiences that convert users into loyal, high-value customers, reflected in our high client retention rates.

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Our Approach to B2B Digital Design

GroupBWT’s methodology is built for predictability, risk mitigation, and development readiness across every project, from core product UX to complete brand identity.

Business-Driven Discovery & Research

The process starts by defining your Ideal Customer Profile (ICP) and aligning design goals directly with measurable revenue objectives. GroupBWT conducts comprehensive audits and workshops to convert ambiguity into a clear, data-driven strategy for all services.

Stakeholder Collaboration & Workshops

GroupBWT maintains a transparent, continuous partnership through dedicated workshops with key stakeholders. This ensures full consensus at every stage, minimizing communication friction and guaranteeing internal buy-in for the final design.

Iterative Design with Development Readiness

GroupBWT delivers digital design that produces "dev-ready" artifacts—including detailed specifications and clear interaction logic for developers. This focus drastically reduces developer questions, minimizes technical debt, and shortens your time-to-market.

Focus on Compliance, Accessibility, and Scalability

GroupBWT guarantees reliability for all applications. Design services proactively minimize legal exposure by adhering to WCAG for universal usability. The architectural focus supports growth and future feature expansion from day one.

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Schedule a Call with B2B Design Experts

We’ll assess your key user flows, pinpoint the highest-impact UX blockers, and define a clear plan to increase activation, reduce support load, and scale new features without UX debt.

Our partnerships and awards

Leader winter from G2 in 2025
GroupBWT recognized among Top B2B companies in Ukraine by Clutch in 2019
GroupBWT awarded as the best BI & big data company in 2024
Award from Goodfirms
GroupBWT recognized as TechBehemoths awards 2024 winner in Web Design, UK
GroupBWT recognized as TechBehemoths awards 2024 winner in Branding, UK
GroupBWT received a high rating from TrustRadius in 2020
GroupBWT ranked highest in the software development companies category by SOFTWAREWORLD
ITfirms
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What Our Clients Say

Inga B.

What do you like best?

Their deep understanding of our needs and how to craft a solution that provides more opportunities for managing our data. Their data solution, enhanced with AI features, allows us to easily manage diverse data sources and quickly get actionable insights from data.

What do you dislike?

It took some time to align the a multi-source data scraping platform functionality with our specific workflows. But we quickly adapted and the final result fully met our requirements.

Catherine I.

What do you like best?

It was incredible how they could build precisely what we wanted. They were genuine experts in data scraping; project management was also great, and each phase of the project was on time, with quick feedback.

What do you dislike?

We have no comments on the work performed.

Susan C.

What do you like best?

GroupBWT is the preferred choice for competitive intelligence through complex data extraction. Their approach, technical skills, and customization options make them valuable partners. Nevertheless, be prepared to invest time in initial solution development.

What do you dislike?

GroupBWT provided us with a solution to collect real-time data on competitor micro-mobility services so we could monitor vehicle availability and locations. This data has given us a clear view of the market in specific areas, allowing us to refine our operational strategy and stay competitive.

Pavlo U.

What do you like best?

The company's dedication to understanding our needs for collecting competitor data was exemplary. Their methodology for extracting complex data sets was methodical and precise. What impressed me most was their adaptability and collaboration with our team, ensuring the data was relevant and actionable for our market analysis.

What do you dislike?

Finding a downside is challenging, as they consistently met our expectations and provided timely updates. If anything, I would have appreciated an even more detailed roadmap at the project's outset. However, this didn't hamper our overall experience.

Verified User in Computer Software

What do you like best?

GroupBWT excels at providing tailored data scraping solutions perfectly suited to our specific needs for competitor analysis and market research. The flexibility of the platform they created allows us to track a wide range of data, from price changes to product modifications and customer reviews, making it a great fit for our needs. This high level of personalization delivers timely, valuable insights that enable us to stay competitive and make proactive decisions

What do you dislike?

Given the complexity and customization of our project, we later decided that we needed a few additional sources after the project had started.

Verified User in Computer Software

What do you like best?

What we liked most was how GroupBWT created a flexible system that efficiently handles large amounts of data. Their innovative technology and expertise helped us quickly understand market trends and make smarter decisions

What do you dislike?

The entire process was easy and fast, so there were no downsides

Inga B.

What do you like best?

Their deep understanding of our needs and how to craft a solution that provides more opportunities for managing our data. Their data solution, enhanced with AI features, allows us to easily manage diverse data sources and quickly get actionable insights from data.

What do you dislike?

It took some time to align the a multi-source data scraping platform functionality with our specific workflows. But we quickly adapted and the final result fully met our requirements.

Catherine I.

What do you like best?

It was incredible how they could build precisely what we wanted. They were genuine experts in data scraping; project management was also great, and each phase of the project was on time, with quick feedback.

What do you dislike?

We have no comments on the work performed.

Susan C.

What do you like best?

GroupBWT is the preferred choice for competitive intelligence through complex data extraction. Their approach, technical skills, and customization options make them valuable partners. Nevertheless, be prepared to invest time in initial solution development.

What do you dislike?

GroupBWT provided us with a solution to collect real-time data on competitor micro-mobility services so we could monitor vehicle availability and locations. This data has given us a clear view of the market in specific areas, allowing us to refine our operational strategy and stay competitive.

Pavlo U.

What do you like best?

The company's dedication to understanding our needs for collecting competitor data was exemplary. Their methodology for extracting complex data sets was methodical and precise. What impressed me most was their adaptability and collaboration with our team, ensuring the data was relevant and actionable for our market analysis.

What do you dislike?

Finding a downside is challenging, as they consistently met our expectations and provided timely updates. If anything, I would have appreciated an even more detailed roadmap at the project's outset. However, this didn't hamper our overall experience.

Verified User in Computer Software

What do you like best?

GroupBWT excels at providing tailored data scraping solutions perfectly suited to our specific needs for competitor analysis and market research. The flexibility of the platform they created allows us to track a wide range of data, from price changes to product modifications and customer reviews, making it a great fit for our needs. This high level of personalization delivers timely, valuable insights that enable us to stay competitive and make proactive decisions

What do you dislike?

Given the complexity and customization of our project, we later decided that we needed a few additional sources after the project had started.

Verified User in Computer Software

What do you like best?

What we liked most was how GroupBWT created a flexible system that efficiently handles large amounts of data. Their innovative technology and expertise helped us quickly understand market trends and make smarter decisions

What do you dislike?

The entire process was easy and fast, so there were no downsides

FAQ

What is Design-Led Growth (DLG), and how does it drive B2B revenue?

DLG is a strategy that positions design as the core mechanism for business optimization. GroupBWT implements DLG to deliver predictable results by focusing on three main metrics: Improving Conversion Funnels (CRO), ensuring Feature Deployment Capability, and improving Retention via user experience.

How does your B2B design approach manage complexity in data-intensive products?

GroupBWT focuses on making complex workflows and raw data actionable and straightforward. For products like SaaS dashboards, we use a proven method: simplify user flows (e.g., to 3 clear steps), highlight data trust indicators, and visualize performance metrics to support confident decision-making.

How do you ensure compliance for highly regulated industries like Fintech and Healthcare?

We guarantee adherence to legal and regulatory requirements by incorporating conformance into the design process from day one. This includes designing for HIPAA-compliant access (Healthcare) and integrating features that ensure GDPR and KYC/AML adherence within financial workflows (Fintech).

What is the commercial value of implementing a Design System and Component Library?

A Design System is a critical commercial asset for governance and growth. It ensures product consistency, drastically reduces technical debt, and is proven to shorten new feature deployment time by up to 40%, making it necessary for mature products.

Do you provide a full brand strategy, or just UI/UX design?

GroupBWT provides a full spectrum of services. Beyond UI/UX, we create a strong B2B brand strategy and deliver a complete Brandbook and corporate identity. We ensure the visual branding integrates fully with your digital product, strengthening market position and user trust.

What is the typical process for a new project, and what are the first deliverables?

Our methodology begins with Business-Driven Discovery & Research to define the Ideal Customer Profile (ICP) and align goals with revenue objectives. The first key outputs include detailed User Flows, Wireframes, and Prototypes, which minimize risk and validate ideas before development begins.

How do you measure the success and ROI of your digital design services?

Success is measured by verifiable business outcomes, not just aesthetics. Key metrics include improving conversion funnels (CRO), increasing Client Retention, demonstrating financial return (the industry average is $1 invested returns up to $100), and achieving development readiness.

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