Digital shelf data analytics for a large manufacturer

Learn how GroupBWT helped a consumer goods manufacturer increase sales on marketplaces.

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The Client Story

Our client is a global consumer goods company that specializes in personal care and hygiene products. With a rich history spanning over a century, they have become a trusted name
in providing innovative products that enhance people’s lives, from baby care and personal hygiene to household essentials.

The company is committed to sustainability and social responsibility, striving to make a positive impact on communities and the environment.

Industry: Consumer Goods
Cooperation: Since 2017
Location: Worlwide

Track and analyze their product performance across hundreds of retailers and marketplaces

Providing comprehensive digital shelf analytics data and a digital asset management system


Overcoming Existing Software Limitations

The client was in search of a reliable digital shelf monitoring software that could effectively track and analyze their product performance across hundreds of retailers and marketplaces. The existing software options proved to be slow, required excessive manual efforts, lacked scalability, and failed to provide the comprehensive data they desired. Finding
an already-developed solution that met their specific requirements proved to be a daunting task.

The main challenges we tackled included building a robust infrastructure to handle the complexity of scraping, enriching, and consolidating vast amounts of data. We focused on ensuring data quality through rigorous quality assurance processes, as only accurate and reliable data could truly empower the client to make the right strategic decisions.

We recognized that not only scraping speed was important, but also the need for quick data display and generation of reports, regardless of the historical timeframe. Our solution was designed to process the large volumes of data efficiently, allowing for seamless data retrieval and report generation within seconds.

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The Solution

Processing data of thousands of SKUs on a daily basis effectively

Recognizing the unique needs of the client, we developed a bespoke modular digital shelf monitoring software tailored to their specific requirements. Our solution harnessed the power of web scraping to collect information on thousands of SKUs from a vast array of retail websites and marketplaces. It captured crucial data points such as prices, inventory levels, product descriptions, imagery, and search result positions across various keyword searches.

To ensure seamless data visualization and management, we designed a user-friendly web portal where real-time and historical data were presented in a visually appealing and easily interpretable format. This empowered the client to monitor their digital shelf performance, identify trends, and make informed decisions to drive business management and growth.

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We created a customized digital shelf monitoring software that uses web scraping to gather important data from retail websites and marketplaces, including prices, inventory levels, product details, images, and search rankings

Gleb Yama
Team Lead WEB
The Results

Modular digital shelf monitoring software

By implementing our modular digital shelf monitoring solution, our client achieved remarkable results in optimizing their online performance.
Key outcomes include:

  1. Enhanced Monitoring and Analysis: The client gained comprehensive visibility into their digital shelf performance, enabling them to identify areas for improvement and make data-driven decisions.
  2. Streamlined Content Management: Our solution simplified the distribution of product information, ensuring consistent and accurate content across multiple channels, enhancing brand presence and customer experience.
  3. Improved Competitive Advantage: With real-time insights into pricing, availability, and product positioning, the client was able to stay competitive in the dynamic digital landscape, driving sales and market share.

Our modular digital shelf monitoring solution provided a holistic approach to digital shelf management, addressing the specific needs of our client. Its flexibility, scalability, and comprehensive feature set empowered the client to optimize their online performance, stay ahead of the competition, and drive success in the ever-evolving digital marketplace.

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