Data is the key to unlocking competitive advantages in the Beauty industry

Learn how GroupBWT helped a beauty company improve their market share and boost their sales thanks to the valuable insights provided by our web scraping solution.

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The Client Story

The client is a beauty company based in Germany, which offers affordable and trendy makeup products. The client’s products are available in over 80 countries worldwide and the company has received numerous awards for its innovative and high-quality products. The client is committed to sustainable practices and ethical manufacturing, and has been recognized for its efforts to reduce waste and promote social responsibility.

Industry: Beauty
Cooperation: Since 2022
Location: Germany

Improved assortment planning system with the possibility to track real-time data on the market

Improved the client’s market share and boost their sales

Introduction

Difficulty in Monitoring Competitors' Products

The client, a brand in the beauty industry, was facing a challenge in monitoring the products of their competitors. They had in-house data analysts who were attempting to develop scrapers for their competitors, but were unsuccessful.

They also tried using ready-made products, but they were not flexible enough and did not provide the needed functionality. The client was in need of a web scraping service provider that could set up scrapers quickly and deliver the first chunks of data within a short timeframe of 3-4 weeks.

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The Solution

Efficient Data Collection and Processing

Our team at GroupBWT was able to provide a comprehensive solution that met the client’s unique requirements. Firstly, we conducted thorough research and analysis of the beauty industry, enabling us to identify the key competitors and websites to target.

We then set up customized scrapers capable of collecting large volumes of data from up to 10 websites daily, ensuring that we obtained the desired information, including prices, search positions, and inventory levels. We implemented cutting-edge technologies to ensure that our scrapers were efficient, reliable, and accurate.

Moreover, we recognized the importance of not overloading the target websites during the scraping process. To address this, we implemented anti-ban solutions and captcha solving mechanisms, ensuring that we scraped data ethically and legally.

Our solution was also highly flexible, enabling the client to easily add or remove websites as per their needs. We provided regular updates and reports to the client, ensuring that they were kept informed of the latest data and insights.

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We recognized the importance of not overloading the target websites during the scraping process. To address this, we implemented anti-ban solutions and captcha solving mechanisms, ensuring that we scraped data ethically and legally.

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Alex Yudin
DS Software Engineer
The Results

The client was able to improve their market share and boost their sales thanks to the valuable insights provided by our web scraping solution.

By working with us, the client was able to quickly and effectively monitor the products of their competitors. They were able to gather valuable insights on pricing strategies, search positions, and inventory levels which helped them make informed decisions on how to improve their own products and marketing strategies. Our solution also saved the client time and resources as they no longer had to invest in developing their own scrapers.

Additionally, the client was also able to save money by using our services, as we offered competitive pricing and the ability to scale up or down as needed. The flexible solution provided by our team also allowed the client to adapt to changes in the market and stay competitive.

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